Erudite Risk utilizes primary and secondary source information to perform deep market research on behalf of our clients. We employ the same business intelligence analysts who create our risk intelliigence reports - analysts who know where the market data is, how it can be accessed, and how the industries in your target country work.
Understanding the true size of the market you are seeking to enter is crucial to creating a viable market entry strategy and to creating commitment to enter the market. We work with you to understand your target segments and customer personas to truly understand the relevant target market you are focused on.
We access primary and secondary source statistics from government agencies, think tanks, and non-profit orgs.
We examine the lay of the land for all companies operating in the market, estimate total relevant sales in units and currency, and analyze how additional entrants into the market will impact the overall market size and health.
Ultimately, you want to know if the market is a viable one for your organization and your products. Making this determination requires understanding market size, growth rates, trend directions, profitability, and customer demographics/trends for pre- and post-investment decisions. Erudite can help you make these determinations.
Understanding the landscape of the market is part market research and part competitor research. Market landscape, and ultimately market attractiveness, is affected by
- number, type, and strength of competitors,
- local consumption trends,
- regulatory rules and expected directions,
- the ability to market and communicate value,
- target segments and their receptiveness to your value messages,
- ability, or lack of, to control pricing,
- available distribution channels and the channel/supplier power relationship,
- the ability to successfully localize your brand, products, and messages,
- the ability to successfully compete for local talent at all levels
Erudite can help you uncover the facts, analyze your options, and make determinations about market entry strategy.