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Agricultural products struggle to go online due to high fees and expensive shipping costs
VN Express | Local Language | News | Oct. 3, 2025 | Supply Chain Issues
Farmers continue to face significant challenges selling agricultural products on e-commerce platforms due to high platform fees, low profit margins, and expensive shipping costs, often exceeding the product value. Strict platform conditions also limit farmer access. Representatives from farmer cooperatives have called for regulatory agencies to work with platforms to adjust fees, reduce transport bottlenecks, and support sellers to promote agricultural product consumption effectively.
The Ministry of Industry and Trade acknowledges that platform and shipping fees are market-driven but highlights ongoing collaborations with major e-commerce platforms to support farmers through product introduction programs, training, and guidance on meeting platform requirements. To lower costs, the ministry encourages farmers to improve product quality, expand production, and consolidate shipments. The number of e-commerce service platforms has grown substantially in the past decade, and the upcoming E-commerce Law aims to protect consumers and ease challenges for producers, including offering free onboarding and logistics cost reductions for key agricultural products.
Export ambitions drive farmers to leverage social media for promoting local products internationally, but industry leaders stress that quality, packaging, and market research are essential for successful export. The ministry offers training to help farmers enhance digital selling skills and participate in national trade promotion programs. Concerns remain about export barriers, exemplified by delays in official Chinese market access for Vietnamese pomelos. Officials report ongoing negotiations to finalize export protocols, with hopes to open formal channels early next year. Pomelo cultivation has expanded rapidly, and while official exports to China generate significant revenue, much trade still occurs through informal border channels.