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Government ensuring widespread awareness, adoption of DPDP Act/Rules: Jitin Prasada
Hindu Business Line | English | News | Dec. 5, 2025 | Privacy
Union Minister of State Jitin Prasada stated that the government is actively promoting widespread awareness and adoption of the Digital Personal Data Protection (DPDP) Act, 2023, along with a simplified compliance framework targeting start-ups and certain data fiduciaries. The DPDP Act and Rules, notified on November 13, 2025, include provisions for restricting personal data transfers in certain jurisdictions and outline timelines for implementation. The government is educating citizens on their rights and responsibilities under the Act through capacity-building initiatives, such as workshops, conferences, expert sessions, and digital outreach campaigns. The Digital Data Protection Board has also been established as part of the implementation process.
Electronics and IT Minister Ashwini Vaishnaw clarified that the DPDP Act and the DPDP Rules, 2025, uniformly apply to all forms of digital personal data, including personal images. The Act creates a comprehensive framework granting individuals specific rights over their data and imposes obligations on organizations, known as data fiduciaries, responsible for processing such data. The government is engaging with social media platforms and other stakeholders to combat deepfakes, morphed images, and malicious synthetic content. Multiple advisories have been issued to social media intermediaries to maintain a safe, trusted, and accountable digital ecosystem, urging them to enhance detection and removal of unlawful and false content.
Additionally, the government has proposed mandatory labelling, watermarking, and traceability mechanisms to clearly identify AI-generated manipulated content and prevent misinformation. Under the IT Rules (Amendment) 2025, intermediaries must remove or disable access to specified unlawful content within 36 hours of receiving a court order or authorized government notification. This framework aims to strengthen digital content regulation and protect individual data privacy.