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Pemerintah Bakal Sikat Habis Praktik White Label yang Merugikan UMKM
Government Will Crack Down on White Label Practices That Harm MSMEs
JPNN | Local Language | News | Dec. 4, 2025 | Regulation
The Indonesian government, led by the Minister of Micro, Small and Medium Enterprises (MSMEs) Maman Abdurrahman, is committed to cracking down on white label practices that harm the domestic market and hinder the growth of local products. This initiative aims to "sterilize" the market, which the minister described as essential for enabling flagship domestic products to compete and thrive.
The Ministry of MSMEs will collaborate with the Ministries of Finance, Trade, and Industry to address the issue by closing upstream entry points and ensuring the field is free of relabeled imported goods. Minister Maman emphasized that government assistance to MSMEs will be pointless if white label practices persist.
The problem of illegal relabeling of imported goods without permission is widespread, affecting various sectors including fashion and traditional Indonesian garments like batik. Minister Maman warned that no matter the marketing efforts or support, MSMEs cannot survive unless the market is cleaned up from these practices.